Privacy Policy

This Privacy Policy explains what information BedsoreGuide.com (the “Site”) collects, how we use it, how we share it, and the choices you have. This Site is operated by Traction Law Group, PLLC (“TLG,” “the Firm,” “we,” “us,” or “our”). By using this Site or contacting us, you agree to the practices described here. This Policy applies to information collected on the Site and through any related online or wireless offerings that link to it (collectively, the “Services”).

Information We Collect

Information You Give Us Directly

When you contact us by phone, by web form, by email, or by text, you may provide:

• Contact details: your name, phone number, email address, and mailing or location information.
• Case information: details about what happened, where your loved one was cared for, the nursing home, hospital, or other facility involved, the injuries or bedsores at issue, and other facts you choose to share.
• Any documents or photos you choose to send us.

You decide what to share. Please do not send confidential or sensitive details until we have agreed in writing to represent you (see our Terms & Conditions). If you retain TLG to represent you, we may later collect additional information needed for that representation, which can include a Social Security number or financial account numbers — for example, to distribute settlement or other payments to you.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

• Device and usage data: IP address, browser type, operating system, pages viewed, links clicked, and the date and time of your visit.
• Cookie and analytics data: small data files and similar technologies that help the Site function and help us understand how visitors use it.
• Referral data: the website, search, or ad that brought you to us.

Call Tracking

We use call-tracking technology. When you call a phone number shown on this Site, your call may be routed through a tracking service and may be recorded or monitored for quality, training, case-intake, and marketing-measurement purposes. Call-tracking services may capture your phone number, the date and time of the call, its duration, and the marketing source associated with the number you dialed. By calling us, you consent to this where permitted by law. Some states require all-party consent to record calls; we and our providers aim to comply with applicable recording-consent laws.

Cookies and Analytics

We use cookies, pixels, and similar technologies, including third-party analytics and advertising tools such as Google Analytics, to operate the Site, measure performance, and improve our marketing. These tools may collect information about your device and browsing activity over time and across websites.

You can usually control cookies through your browser settings, and you may be able to opt out of certain analytics or advertising cookies through the provider's tools or industry opt-out pages. Blocking some cookies may affect how the Site works. Where required by law, we will request consent for non-essential cookies and honor applicable opt-out preference signals.

How We Use Your Information

We use the information we collect to:

• Evaluate your potential case and decide whether we can help you.
• Respond to your inquiry and communicate with you about your matter by phone, email, or text.
• Provide legal services if we agree to represent you.
• Operate, secure, and improve the Site.
• Conduct marketing and advertising, including measuring which ads and pages lead people to contact us, and (where permitted) following up with information about our services.
• Comply with legal and ethical obligations, including conflict checks and record-keeping requirements.

We process this information based on your consent, our legitimate interest in operating and marketing our practice, and our need to take steps at your request before deciding whether to enter into a representation agreement.

How We Share Information

We do not sell your personal information for money. We may share information in these limited ways:

• Service providers / processors: vendors who host the Site, manage web forms, provide call tracking and recording, send communications, and provide analytics and advertising measurement. They may use your data only to perform services for us.
• Co-counsel or referral counsel: if your matter requires an attorney licensed in another state, we may share relevant information with local counsel we associate with or refer your matter to, consistent with our ethical duties.
• Legal and safety reasons: when required by law, subpoena, or court order, or to protect our rights, our clients, or the safety of others.
• Business transfers: in connection with a merger, reorganization, or similar event, subject to this Policy.

Note that some sharing for cross-context behavioral advertising may be considered a “sale” or “sharing” under certain state privacy laws even when no money changes hands; see “Your Privacy Rights” below.

Text Messaging

If you provide your mobile number, you consent to receive calls and text messages from us about your inquiry, including by automated means where permitted. Message frequency varies. Message and data rates may apply. You can opt out of texts at any time by replying STOP, or reply HELP for help. Opting out of marketing texts will not stop transactional messages necessary to handle a matter you have asked us about. Mobile opt-in data is not shared with third parties for their own marketing.

Data Retention

We keep personal information for as long as needed to respond to your inquiry, evaluate or handle your matter, comply with our legal, ethical, and record-keeping obligations, resolve disputes, and enforce our agreements. Retention periods for client and prospective-client records may be governed by applicable bar rules and law. When information is no longer needed, we take reasonable steps to delete or de-identify it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no website or transmission over the Internet is completely secure, and we cannot guarantee absolute security. Please avoid sending highly sensitive information through web forms or unencrypted email, and note that we are not responsible for the security of information you transmit over networks we do not control.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as the right to:

• Know or access the personal information we hold about you.
• Correct inaccurate information.
• Delete your information (subject to legal and ethical retention requirements).
• Opt out of certain sharing for targeted advertising, sale, or profiling.
• Limit the use of certain sensitive information.
• Not be discriminated against for exercising your rights.

To make a request, contact us using the details below or call us toll-free at (833) 236-8253. We will verify your request as required by law before responding. You may use an authorized agent where permitted.

Children's Privacy

This Site is intended for adults. We do not knowingly collect personal information from children under 13 (or the minimum age set by applicable law). If you believe a child has provided us information, please contact us so we can take appropriate steps. (Information about an injured minor may, of course, be provided by a parent or guardian seeking help with a claim.)

Third-Party Links

This Site may link to third-party websites, including government and advocacy resources. We are not responsible for the privacy practices or content of those sites, and this Privacy Policy does not apply to them. Their privacy policies apply when you visit them.

Using the Services from Outside the United States

The Site is operated in the United States. If you are using the Site from outside the United States, please be aware that your information may be transferred to, stored, or processed in the United States, where our servers are located. By using the Site, you understand and consent to the transfer of your information to the United States and to the third parties with whom we share it as described in this Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Changes are effective when posted, and the “Last Updated” date above will reflect the most recent revision. Your continued use of the Site after changes are posted means you accept the updated Policy.

Contact Us

To ask about this Privacy Policy or to exercise a privacy right, contact: